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Himalaya Whitening Blancheur Toothpaste Bamboo + Sea Salt Mint 113g
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Whitening Blancheur Toothpaste
Bamboo + Sea Salt
Mint
Bamboo is famous for its strong fibers and silica and in this toothpaste, these fibers, combined with purified Sea Salt, gently scrub teeth for a clean, bright smile.
Bamboo powder replaces silica as the abrasive agent in this formulation, leading to a gentle whitening experience (<70 RDA). Bamboo is an ingredient with a rich heritage in oral care and an emerging e-commerce presence, but no representation in brick & mortar stores yet. This unique product offers an opportunity for incremental category growth.
Ingredients
Xylitol, glycerin, calcium carbonate, water/eau, hydrated silica, lauryl glucoside, bambusa arundinacea stem powder, stevia rebaudiana leaf/stem extract, xanthan gum, flavor/arôme, sodium bicarbonate, sodium cocoyl glutamate, disodium cocoyl glutamate, menthol*, sea salt, zinc citrate, sodium chloride, thymol, melia azadirachta leaf extract, punica granatum fruit extract*, embelia ribes fruit extract*, terminalia chebula fruit extract, terminalia bellerica fruit extract*, phyllanthus emblica fruit extract*, acacia arabica stem bark extract*. *ORGANIC Processed in Bamboo Stem
Directions
Brush thoroughly after each meal, or at least twice a day, or as directed by a dentist to help remove plaque. Consult your dentist for children under 2 years. Children under 6 years should use a pea-sized amount under adult supervision.