I bought this because I'm using homeopathic remedies and was looking for a toothpaste without mint, as mint and other flavours like tea tree and eucalyptus can counteract the effects of homeopathy. This is safe for me to use. I love the cinnamon taste of this toothpaste, and my mouth feels very clean and fresh after I use it.

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At first glace, I had found this product on sale at a local store. It was a "steal of a deal" and was quick to pick it up as I am a great appreciator of most things cinnamon. Taste wise, it was pretty much what I was hoping for. But, I found to get the 'clean mouth feel', that I have from other toothpastes, I needed to rinse, reapply and repeat. This made for needing twice as much toothpaste per brushing. Not what I was hoping for nor expecting. I would still buy this product again, as a treat for my tastes. Otherwise, I will likely not buy it again.

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Love the flavor!

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Love it. Tastes like cinnamon hearts or Big Red Gum at first. Then it mellows out with no "bite" at the end. I've tried most of the flavours and this one, I'd buy again. I love the way it cleans my teeth and I've noticed that they are a little whiter as well (i like to swish it around for a few minutes to really let the calcium carbonate work).

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The cinnamon in this toothpaste is straight from the cinnamon bark, not FD&C or allura red. The lemon, tea tree oil, and xylitol is A+. This is organic, vegan, and cruelty-free; companies don't have to taste their toothpaste on animals!

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