It was December 2003 when the news broke that would launch our company on a global scale. A highly regarded American Journal published their results of a lengthy comparative trial, testing the top 18 products in North America designed to halt the inflammation and pain associated with common degenerative conditions such as tendonitis, arthritis, neck and back pain. Horse Journal (October 2003) proclaimed Recovery® the “best overall for arthritis”. We were simply blown away reading our name highlighted as the best product in the business in what is considered to be like "the bible of the horse industry"! Where the 17 other elite products from the USA and Europe failed to achieve worthy results in the relief of pain and inflammation, Recovery® showed 80 – 100% improvement in trial participants in only three to five weeks.
What is even more interesting is how this proves our product efficacy. The trial participants were elite horses, and the administrators of the trial were veterinarians from the Horse Journal in Connecticut, the equine industry’s most prestigious journal. You simply cannot fool an animal or induce a placebo effect.
The equine industry is the most competitive industry in regards to natural pain-relief products because show and race horses cannot receive drugs to counteract pain and inflammation. Horse trainers administer natural products—and they must work as word spreads rapidly in the horse world.
Recovery® is now so popular that many of Team Canada's and Team USA's horses are administered it in their feed on a regular basis as a preventative measure and to I prove performance.
*What does this mean for you? When it comes to relief of pain and inflammation, the only difference between a horse and a human is two legs. Recovery® is a broad-spectrum product designed to improve the body’s ability to heal and halt damage that precedes inflammation, spasm, pain and immobility. It also improves the skin, breathing, and digestion. We believe that Recovery® is the most powerful pain relieving and anti-inflammation product on the market. It addresses the root of the problem, which is CELL DAMAGE. *
The Path that led to the discovery of Recovery® *
The journey began over a decade ago when, as a student of molecular biology and nutrition, I began to question the precise mechanisms that cause the cells of the body to age and break down. Recognizing that much of this cellular breakdown was due to oxygen-induced molecular instability, I set about developing a formulation to inhibit this instability. The formulation, named Recovery®, consisted of plant compounds that are known to protect the plant from physical and chemical aggressors.
While in Holland, I had the opportunity to test the efficacy of Recovery® on many of the European community’s top professional ballet dancers. Like many sports, ballet often results in pulled muscles and tendons, particularly the Anterior Cruciate Ligament (ACL) at the outer edge of the kneecap. This ligament is so vital to the proper movement of the leg that damage sustained to it can result in loss of mobility for a year or more and often ends a dancer’s career.
After taking Recovery® for a few weeks, doctors assessing the effects of the formulation noted a significant reduction in expected recovery times. Dancers, who would normally be troubled by stiffness and loss of mobility following the natural or surgical repair of the ACL, were able to quickly regain mobility and return to the stage.
Following my return from Holland, my brother Trevor and I were able to work with equine veterinarians, horse breeders and trainers. Horses are subject to numerous problems in their legs due to their relatively heavy body weight. Their risk of injury increases if they are raced or jumped. In much the same way as with the ballet dancers, horses also recovered more quickly and successfully from injuries and surgical intervention.
The results with people and animals were so dramatic that Trevor and I, with the help of our mom and dad, decided to form a private family company in 1999 to manufacture and sell Recovery® to veterinarians. The veterinarians experienced such significant results with the animals they were treating that they began telling people that they should also be taking Recovery® which in turns led to the launch of the human version of Recovery®.
*How Recovery® works*: Recovery® works in two distinct ways: by increasing the cell’s receptivity to anabolic (building) compounds such as insulin and thyroid hormone, and by reducing catabolic (destroying) action due to oxidation. The effects of treatment with Recovery® are realized throughout the body and include decreased pain, spasm and inflammation, improved circulation, improved drainage and improved healing.
Many clinicians find Recovery® successful in alleviating conditions that are typically treated with corticosteroids. Conditions associated with chronic inflammation, spasm and degeneration of tissue such as arthritis, fibromyalgia, eczema, psoriasis, breathing problems, and chronic pain in the knees, hips, shoulders and hands. Whereas corticosteroids merely act as a band-aid and are associated with many side-effects including osteoporosis and accelerated tissue damage, Recovery® treats the root of the condition halting damage that leads to the discomfort.
For more information on Recovery® or any of Purica’s other innovative products, please visit: www.purica.com.